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February 17, 2018
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Sales, stress and time: You don’t milk cows

By Hazel Butters | Sales | No Comments

Are you an entrepreneur? Is your mind busy? Are you worried about what to work on next? Spending too much time working? Or not spending enough time working on the…

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February 9, 2018
0
Competitive intelligence

Some common myths about competitive intelligence

By Hazel Butters | Sales | No Comments

The first rule of business, is to stay in business. So undeniably true. However strong your vision, sense of mission, passion and hard work, your business doesn’t operate in a…

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February 1, 2018
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Want more enterprise technology sales? Document your sales process

By Hazel Butters | Sales, Sales mapping | No Comments

On a basic level sales is simple: identify a problem you solve, find people with that problem (and money), work with them and solve their problem, collect payment. Simple eh?…

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January 6, 2018
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sales conversations

Make your 2018 resolution to have smarter sales conversations

By Hazel Butters | Sales | No Comments

You need a plan when it comes to sales conversations. If you want to bring in more sales revenue, you can have more sales conversations and that may generate more sales….

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December 19, 2017
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Enterprise startup sales

Enterprise startup sales in new markets: How, where and when to target

By Hazel Butters | Sales | No Comments

I had dinner last week with a client’s vice president of sales and the company’s US sales manager. We met over a steak and a glass of wine and the conversation…

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December 6, 2017
0
Ask For The Sale

Do you ASK for the sale (or just scatter breadcrumbs)?

By Hazel Butters | Sales | No Comments

Are you comfortable to ask for the sale? This is a common problem. You have an amazing product, service, skill or expertise to share with your prospects. You speaking with…

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October 24, 2017
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Closing Enterprise Sales

Sales Hacker: Closing enterprise sales

By Hazel Butters | Sales | No Comments

Recently I was a speaker at Sales Hacker 2017 where I presented alongside Adobe, Vidyard and Ericsson on: ‘How to Close an Enterprise Sale.’ There are many things that you…

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October 10, 2017
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crowdfunding history

Crowdfunding: a very human approach

By Hazel Butters | Crowdfunding | No Comments

Crowdfunding is a powerful tool. It unlocks opportunities, enables news products to reach interested buyers, solves problems, drives business models, and creates customers, supporters and fans. Crowdfunding is a very…

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October 9, 2017
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crowdfunding challenges

Crowdfunding: ‘Yay!’ and ‘Eek!’

By Hazel Butters | Crowdfunding | No Comments

Rewards-based crowdfunding ( think Kickstarter or Indiegogo) offers a fresh avenue for raising funds and gaining visibility. As with any first step on a path with so much potential, there…

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October 6, 2017
0
crowdfunding campaign testing

Crowdfunding caution: Throwing your idea to the crowd before testing

By Hazel Butters | Crowdfunding | No Comments

A note about crowdfunding campaign testing. Crowdfunding concepts can be wonderful things that seize moments, spark imaginations and capture the zeitgeist. But let’s face it, they can also be flawed imaginings…

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